#(Underpromise.. overdeliver)

[lady-merian]

Happy Birthday, Rebekah! I hope you have a wonderful day!

thank you! I kept this for a while because it was a bright spot in my day, but I also kept it because I’d wanted to finish this:

Which is less concrete of an idea and more of a concept that doesn’t fit any particular canon idea, but here is a Rietta circa book 1 for you.

[trekheritageposts]

star trek heritage post (June 9th, 2017)

one of the best tips for Real Life that I’ve ever picked up is to always highball your estimate whenever someone asks you “when can you get this done by” by about 25% (if you can get away with it). that way, if it ends up being harder than you thought, you’ve got extra time to figure things out and if you were right about how much time it takes then you get to look like an absolute genius instead of just a simply competent person.

what you may not have realized is that I learned this crucial piece of life advice from an episode of Star Trek where Scotty is telling Geordi that whenever he told Kirk something on the Enterprise was at full capacity, it was always only ever a notch or so below full capacity so that Scotty looked like the god of all engineers when he was able to magically hack the warp drive to run a little beyond what he’d told everyone else was “full capacity” and honestly that one throwaway gag from Star Trek has changed my life.

[rolloollor]

The first draft of my mallerollo high fantasy AU is DONE! 🎉🎊🎉

So, now what? Well...

I have a surprise for you. I've actually been done for a while!

During my month away back in November, I was able to write more than I expected. I just kinda... didn't update the word count then. I like underpromising and overdelivering, you see. I finished the draft at the very end of January and have been tinkering with it since then. The word count has gone up from the screencap there… I had an idea at the last second that changed a good chunk of the story, but I think it made things work better. This is where we're at now:

I'm not saying that this is the greatest story of all time, but it will be the best standalone mallerollo fanfic in English that's over 80k words. Because it's the only one so far.

Anyway, I'm ready to start posting in April! 🎉🎊🎉 The 9th, to be exact. I gotta get Cauchemar up first

Also, I settled on a title: Children of the Night, Shadow of the Sun. It's fantasy, so. Gotta be dramatic. Just be glad I'm not going full "An X of Y and Z"

Feels like I've been writing this forever, so I'm really excited to send it out into the world~

[fortunafavours]

okay this is progressing so much faster than I really anticipated, so demo could (BIG could, no guarantee) be live much earlier!

chapter one is done and is sitting at just under 10k words (about 9.7) before edits and adjustments, and I'm headed into chapter two, so!!

I can't wait to share this with everyone, I'm hopeful you'll all like it!! I think what I've got is pretty dang cool, but I'm biased

hi! I have some Great News, everything is progressing at a fairly speedy pace (I think it helps that I do most of my writing at work where it's quiet and I can focus better lol), with chapter one currently sitting at about 7.7k words with code, 7.4k without.

if I keep at the pace I'm going, I'm hoping to have the demo checked, tested, and live by the end of October/beginning-ish of November!

hopefully sooner, but the plan currently is to get to at least the midpoint of two before I drop it. if not, the intro is done and chapter one is I'd say 90% done, so if need be, I'll drop those asap and upload two at a later date, but for nyow I'm stickin with my road map.

see you soon!!

[thesaleswhisperer]

How to Reach Decision-Makers and Close Them Today, With Adam Rosen

Adam Rosen, founder of an email outreach company, discusses the evolution of cold email and the impact of recent changes in the industry.

He explains how the Squarespace acquisition of Google domains affected bounce rates and forced companies to adapt their cold email strategies.

Rosen emphasizes the importance of quality in cold email marketing and addresses the perception of cold email as spam. He also provides insights into choosing the right cold email tool and shares success stories of reaching high-profile executives through cold email outreach. 

Additionally, Rosen discusses the balance between travel and business growth and offers tips for negotiating Airbnb rentals. In this conversation, Adam Rosen discusses his customer acquisition methods, including cold email, LinkedIn outreach, and referrals.

He emphasizes the importance of setting proper expectations with customers and underpromising and overdelivering. Adam also shares insights on the direct approach in marketing and the need to build a system that works for you. He discusses the use of a primary domain for email outreach and the optimal number of touches in cold email campaigns.

Adam highlights the importance of personalized outreach and the value of a quick sales cycle. He also emphasizes the need to avoid overcomplicating sales conversations and to embrace pain as a learning opportunity. 

Takeaways

Cold email and LinkedIn outreach are effective methods for customer acquisition.

Setting proper expectations with customers is crucial for long-term success.

Underpromising and overdelivering can lead to satisfied and loyal customers.

Building a system that works for you is essential for scalability and efficiency in sales.

Personalized outreach from the point person tends to yield better results. 

Using a primary domain for email outreach can be effective if the list is highly curated.

The optimal number of touches in cold email campaigns is around three to five.

Decision makers prefer a direct approach and appreciate transparency in pricing.

Short sales cycles are possible if the right person is reached at the right time.

Simplifying sales conversations and avoiding overcomplication can lead to better outcomes.

Embracing pain and challenges can lead to growth and learning in business. 

Contact Adam Rosen at EOCworks.com for more information.

Chapters

00:00 Introduction and Background

00:23 Transition to Digital Nomad Lifestyle

01:24 The Evolution of Cold Email

05:02 Adapting to Changes in Cold Email

07:02 Addressing the Perception of Cold Email as Spam

08:06 Choosing the Right Cold Email Tool

09:07 Gaming the System and the Importance of Quality

10:03 The Game of Cold Email Marketing

11:02 Effectiveness of Cold Email in Reaching Executives

12:45 The Value of Cold Email in B2B

13:49 Success Stories from Cold Email Outreach

15:05 Transition to Email Outreach Company

18:18 Balancing Travel and Business Growth

19:37 Choosing Travel Destinations

22:25 Negotiating Airbnb Rentals

25:05 Providing Full-Service and DIY Options

26:43 Timeframe for Results in Cold Email

27:36 Business Growth Strategies

28:00 Customer Acquisition Methods

29:02 Setting Proper Expectations

30:52 Direct Approach vs. Ancillary Marketing

32:32 Building a System for Success

34:42 Personalized Outreach vs. Assistant Outreach

36:34 Using Primary Domain for Email Outreach

38:05 Optimal Number of Touches in Cold Email Outreach

40:43 Decision Makers' Preferences in Sales Outreach

43:11 Avoiding Overcomplication in Sales Conversations

45:03 Short Sales Cycles and Quick Buying Decisions

48:56 Simplified Call Flow and Pricing Transparency

52:40 Embracing Pain and Learning from Challenges

55:25 Contact Information

https://blog.thesaleswhisperer.com/p/adam-rosen-outbound-prospecting

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Market like you mean it.

Now go sell something.

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[hauntedaether]

I love underpromising and overdelivering on school assignments. just did a slideshow presentation for culinary class and made it look really pretty purely to be pretentious

[revolant]

“Can I give you some professional advice. Underpromise and overdeliver” bro I do this for a living telling you I’ll have your legal doc ready for review tomorrow WAS underpromising. It’s a 2 hour project at most and I’ve got my whole day free baby

[ukfrislandembassy]

Also, read some actual fucking articles people don't just post screenshots of the headline. What Stephen Kinnock was saying was 'the Tories have already bought these fucking barges and are sticking people in then and they're not going to magically disappear if Labour come to power so until we actually work out what we're going to do with these things we're probably going tk be stuck with them'. Like it'a basic fucking ontology honestly (ditto with the use of private services to help the NHS - when Labour come to power all of the privatised parts of the health service are not suddenly going to revert to puvlic ownership overnight).

Also contrast Kinnock saying 'look we'll be stuck with these fucking things when we come to power' versus the government ministers unironically going 'asylum is a priviledge' and 'Keir Starmer is actively encouraging the people smugglers' and 'these barges are just like hotels' like come on.

Also telling that it's Sky News you pull from, cause they seem to have it in for Labour - they're also currently claiming on their live politics feed that the far-left and Just Stop Oil will hold sway over Starmer after winning the general election, which great if so, but I don't think that's what they mean.

Evil party for evil people.

[antihoecial]

better to underpromise and overdeliver

[dzinesoniya]

The Ethics of Digital Marketing: Transparency and Trust in 2025

In today’s fast-moving digital world, marketing is everywhere—on your phone, in your inbox, even in your social media feed. As more businesses go online, the pressure to stand out is stronger than ever. But with that pressure comes a big question: can you win people over without bending the truth?

Let’s talk about the growing importance of ethics in digital marketing, why trust is now the most valuable currency, and what brands can do to stay honest while still getting results.

Why Ethics Matter More Than Ever

We’re in a time where people are more aware than ever about what they see online. Fake reviews, clickbait ads, hidden charges—these things don’t go unnoticed anymore. In fact, most internet users now do their homework before clicking “buy.” That means if a brand is caught being dishonest, it spreads quickly—and it’s not easy to fix.

Being clear about what you’re offering, how you collect data, and how you use it isn’t just polite—it’s expected. Customers want to feel like they’re dealing with real people, not tricked into decisions through confusing tactics.

Common Ethical Concerns in Digital Marketing

Misleading Ads Ads that exaggerate results or make false claims might get clicks, but they lose long-term trust. If you say a product can do something, make sure it truly can. It’s always better to underpromise and overdeliver.

Hidden Fees Nobody likes surprises at checkout. Be upfront about all charges—delivery, taxes, subscriptions—right from the beginning. It keeps expectations clear and reduces refund requests too.

Data Privacy Collecting customer data is part of marketing—but how you use it is key. Are you asking for permission? Are you keeping it safe? Are you explaining why you need it? People want control over their personal details, and they deserve it.

Fake Reviews or Influencers Paying for fake reviews or working with influencers who don’t actually use your product might work in the short run, but it can backfire badly. Real feedback, even if it includes some criticism, builds more credibility over time.

What Ethical Digital Marketing Looks Like

The goal is simple: be clear, be honest, and respect your audience. Here are a few tips that help build trust without losing your edge:

Tell the truth, even if it’s not perfect Not every product fits every person. It’s okay to be specific about who it’s for and who it’s not.

Let customers leave reviews freely Whether good or bad, real reviews help new buyers make better choices. It also gives you a chance to improve.

Make opt-ins clear Don’t hide your newsletter sign-up or sneak it into another box. Let people choose if they want to hear from you.

Explain your data use in plain terms A simple line like “We use your email to send helpful updates and discounts—nothing else” works better than pages of fine print.

Apologize when you make a mistake Everyone slips up sometimes. Owning up to it and fixing the issue quickly shows maturity and builds loyalty.

How Brands Are Adapting in 2025

Many businesses are realizing that ethical marketing isn’t just about doing the right thing—it’s good for business too. Brands that focus on openness tend to have more loyal followers. They may not get viral attention all the time, but they do get repeat customers who trust them.

Some companies now include ethical reviews as part of their regular performance checks. They train their teams on truth in advertising and ask their partners to follow similar values. Even small businesses are joining in, working with teams that understand the balance between results and respect.

If you’re a growing business looking to build trust while improving reach, working with the best digital marketing company in Bhubaneswar can give you that balance. These companies often bring not just technical skills but also a strong sense of responsibility toward customers.

Building a Brand That Lasts

When people trust your brand, they don’t just buy from you once—they recommend you, come back again, and even defend you if things go wrong. That kind of loyalty is rare, and it starts with doing things right from day one.

Marketing today isn’t just about getting more eyes on your product. It’s about earning the right kind of attention—and keeping it. Ethical practices might not always seem like the fastest route, but they lead to stronger, more lasting success.If you're just starting out or planning to refresh your online strategy, teaming up with the best digital marketing company in Bhubaneswar could help shape your brand with values that people respect. After all, in a world full of noise, trust is what sets you apart.

[aiandblockchainchronicles]

ICO Marketing Mistakes to Avoid: Lessons from Failed Token Launches

Initial Coin Offerings (ICOs) have proven to be a powerful tool for blockchain startups to raise capital and build communities. However, for every successful ICO, there are many that have failed—often not because of poor technology or lack of utility, but due to ineffective marketing. In this blog, we’ll dissect common ICO marketing mistakes and explore valuable lessons from failed token launches so your project can avoid the same fate.

1. Ignoring a Targeted Marketing Strategy

One of the biggest blunders ICOs make is launching without a clear, targeted marketing strategy. Many projects assume that simply being in the blockchain space will attract investors. In reality, the ICO landscape is competitive, and projects need tailored campaigns that speak to the right audience.

Lesson: Define your ideal investor personas early—whether they're retail crypto enthusiasts, institutional investors, or DeFi-native users. Tailor your messaging, platforms, and campaigns accordingly. Avoid using a generic, one-size-fits-all strategy that fails to resonate with anyone.

2. Lack of Community Building Before the ICO

Many projects wait too long to build a community. They launch a token first and then scramble to attract users and investors. This reactive approach often fails because investors today look for active communities before committing funds.

Lesson: Start community-building efforts months before the ICO. Use platforms like Discord, Telegram, Reddit, and Twitter to create engagement. Host AMAs, giveaways, and educational sessions to build trust and grow a loyal base. A vibrant, engaged community is often the strongest validator for your project.

3. Overpromising and Underdelivering

Hype is a double-edged sword. Some ICOs overhype their offerings with grand promises—sky-high ROI, revolutionary use cases, or unrealistic timelines. When these promises fall flat, the project quickly loses credibility and investor confidence.

Lesson: Maintain transparency and set realistic expectations. Use clear, achievable milestones in your roadmap. Underpromise and overdeliver—this earns long-term trust and helps avoid reputational damage that can tank a project post-ICO.

4. Poorly Designed Website and Whitepaper

Your website and whitepaper are the first impressions most potential investors will get. Unfortunately, many failed ICOs put minimal effort into these materials, resulting in vague, jargon-heavy content that fails to inspire confidence.

Lesson: Your website should clearly explain the project’s value proposition, team, tokenomics, and roadmap. The whitepaper must be professionally written, technically sound, and visually polished. Don’t underestimate the impact of these foundational materials in shaping your project’s credibility.

5. Lack of Transparency Around Team and Advisors

Many failed ICOs hide behind anonymous teams or list advisors who are not actively involved. This lack of transparency raises red flags and discourages serious investors.

Lesson: Showcase your team’s qualifications, experience, and roles. Include LinkedIn profiles, relevant past projects, and even video introductions. If you have advisors, make sure they’re credible and actively contributing to your project—and get their permission before listing them.

6. Ineffective Use of Social Media

Social media is a core component of ICO marketing, but it’s often misused. Some projects spam irrelevant content, others disappear for days, and many fail to respond to community questions or criticisms.

Lesson: Social media needs to be consistent, authentic, and engaging. Focus on educating your audience, sharing updates, and responding to feedback. Use platforms like X (Twitter), LinkedIn, and YouTube effectively, tailoring content to each audience. Don’t automate everything—real human interaction is key in crypto marketing.

7. No Influencer or KOL Engagement

Influencer marketing is a powerful tool in the crypto world, yet many failed ICOs either ignore it or work with the wrong influencers. Fake followers, low engagement, and mismatched audiences often lead to wasted marketing budgets.

Lesson: Collaborate with trusted Key Opinion Leaders (KOLs) who align with your niche. Look for influencers with engaged communities rather than just big numbers. Vet them thoroughly, negotiate clear deliverables, and track campaign performance.

8. Mismanagement of Paid Ad Campaigns

While paid ads can boost visibility, many ICOs waste money on poorly targeted campaigns or violate ad policies, resulting in banned accounts and wasted resources.

Lesson: If you use paid ads, work with agencies experienced in crypto marketing. Platforms like Google and Facebook have strict policies, so consider alternatives like Coinzilla, Cointraffic, or Brave Ads. Always A/B test, monitor metrics, and optimize based on real performance data.

9. Inadequate Focus on PR and Media Coverage

Another common mistake is neglecting public relations. Without media visibility, even well-executed ICOs struggle to gain investor trust or public traction.

Lesson: PR should be an essential part of your marketing stack. Get featured in reputable blockchain publications like CoinDesk, Cointelegraph, and Decrypt. Issue regular press releases, pitch to journalists, and build relationships with crypto media. Third-party credibility goes a long way.

10. Weak Token Utility and Unclear Value Proposition

Marketing can’t fix a weak product. Many failed ICOs lacked a compelling reason for their token to exist. Investors were unclear about the token’s use case, and without genuine demand, prices quickly collapsed post-ICO.

Lesson: Before launching your marketing campaign, ensure your token has clear, tangible utility. How does it benefit the ecosystem? What drives demand? How does it integrate with your product or service? These questions must be answered clearly and confidently in all marketing materials.

11. Failing to Adapt During the Campaign

The crypto landscape moves fast. ICOs that stick rigidly to their original plan without adapting to market conditions or feedback often lose relevance halfway through the campaign.

Lesson: Be flexible and data-driven. Monitor what’s working (and what isn’t), listen to your community, and be ready to adjust your messaging, timelines, or strategies. Agility can make or break an ICO campaign, especially in dynamic markets.

12. Overlooking Legal and Compliance Communication

Many failed ICOs either ignored or downplayed regulatory compliance, which led to legal issues, shutdowns, or community backlash. Worse, some were labeled scams due to lack of legal clarity.

Lesson: Work with legal advisors from the start and communicate your compliance efforts openly. Make it clear whether your token is a utility or security, and ensure investors understand the legal structure. This builds trust and can protect your project from regulatory risks.

Conclusion: Avoiding Common Pitfalls for ICO Success

The ICO boom may have matured, but the fundamentals of good marketing remain the same—trust, transparency, engagement, and value creation. Learning from failed ICOs helps new projects avoid costly missteps and build more resilient campaigns.

Effective ICO marketing isn’t just about attracting attention—it’s about earning it. By avoiding these common mistakes and applying the lessons from past failures, your project can position itself for long-term success, not just a short-term raise.

[chimeraflowposter]

How to Retain Clients After Closing the Deal 🤝✨

Closing a deal is just the beginning! Retaining clients is key to long-term success. Here’s how to keep them happy and coming back for more. 🚀

1️⃣ Deliver on Your Promises 🎯

The first step to retention is trust. Make sure you deliver exactly what you promised, on time and within budget.

✅ Pro Tip: Underpromise and overdeliver to exceed expectations!

🚨 Avoid This Mistake: Overpromising! ❌

Don’t promise the moon if you can’t deliver. Be realistic about timelines and features.

2️⃣ Provide Exceptional Support 🌟

After the project is done, offer post-launch support. This includes:

Bug fixes, Updates, Scalability options

✅ Pro Tip: Create a maintenance package to make it easy for clients to stay with you.

3️⃣ Stay in Touch Regularly 📞

Don’t disappear after the deal is done. Check in periodically to see how things are going. Use email newsletters or quick calls to stay on their radar.

✅ Pro Tip: Send helpful tips or industry news to add value!

🚨 Avoid This Mistake: Ghosting Clients! ❌

Ignoring clients after the project ends can ruin relationships. Always follow up!

4️⃣ Ask for Feedback 🗣

Feedback is gold. Ask clients what they loved and what could be improved. Use this to refine your services.

✅ Pro Tip: Use tools like Google Forms or Surveys to make feedback easy.

5️⃣ Offer Loyalty Rewards 🎁

Reward long-term clients with discounts, exclusive features, or early access to new services.

✅ Pro Tip: A small gesture like a thank-you note can go a long way!

6️⃣ Be Proactive 🛠

Anticipate your client’s needs before they ask. For example, if their website traffic grows, suggest scaling options or performance optimizations.

✅ Pro Tip: Regularly audit their systems to spot opportunities for improvement.

7️⃣ Build a Relationship, Not Just a Transaction 💡

Treat clients as partners, not just customers. Celebrate their wins and support them during challenges.

✅ Pro Tip: Remember personal details like birthdays or anniversaries to show you care.

By following these steps, you’ll turn one-time clients into loyal partners. Retention is cheaper than acquisition, and happy clients are your best marketers! 🌟

#clientretention #customersuccess #loyalty #businessgrowth #ChimeraFlow

Make order from us: @Heldbcm

Our portfolio: https://www.linkedin.com/company/chimeraflow

Our website: http://94.103.87.16:3000/ru

[hotelcookieguy]

HOSPITALITY LEADERSHIP - Part XIV

“Establishing clear boundaries is essential in the hospitality industry, particularly between sales and operations departments. Although overlap is unavoidable, excellent communication between departments is vital. Furthermore, always remember to manage expectations by underpromising and overdelivering.”Brian Knopp – Hospitality Leader 12 Phrases That Kill Your Boundaries (And What To Say…

[astrocarbon]

I told my collaborator this task would take half a semester and I completed the task in a week. but it could have very well taken half a semester. you never know with these things. but now I get to feel the joys of underpromising and overdelivering

[na-mean]

Underpromise and overdeliver.

[joemardesichcms]

Common Pitfalls in Commercial Loan Brokering and How to Avoid Them!

Introduction:

The world of commercial loan brokering is rife with opportunities, but it's also fraught with potential pitfalls that can derail even the most promising deals. From missteps in client communication to errors in due diligence, brokers must navigate a complex landscape to ensure successful outcomes for their clients and their businesses. By identifying common pitfalls and implementing proactive solutions, brokers can minimize risks, streamline processes, and maximize success in commercial loan brokering. Here are key insights into common pitfalls and how to avoid them.

Inadequate Client Communication:

One of the most common pitfalls in commercial loan brokering is inadequate client communication. Brokers must maintain clear and open lines of communication with their clients throughout the entire loan process. Keep clients informed about the status of their application, address any concerns promptly, and set realistic expectations regarding timelines and outcomes. Regular communication builds trust and confidence, reducing the risk of misunderstandings and dissatisfaction.

Lack of Due Diligence:

Failure to conduct thorough due diligence is another common pitfall that can have serious consequences for brokers and their clients. Rushing through the due diligence process or overlooking key details can lead to costly mistakes and missed opportunities. Brokers should take the time to gather and analyze relevant information, assess risks, and verify the accuracy of data provided by clients. Investing in comprehensive due diligence upfront can save time, money, and headaches down the line.

Overpromising and Underdelivering:

Promising more than you can deliver is a surefire way to undermine trust and credibility with clients. Avoid the temptation to overpromise on loan terms, interest rates, or approval likelihood. Instead, set realistic expectations based on the client's financial situation, market conditions, and lender criteria. By underpromising and overdelivering, brokers can exceed client expectations and build a reputation for reliability and integrity.

Neglecting Compliance and Regulations:

Commercial loan brokering is subject to a myriad of regulations and compliance requirements that brokers must adhere to. Neglecting compliance can expose brokers and their clients to legal and financial risks. Stay informed about relevant laws, regulations, and industry standards governing commercial lending practices. Implement robust compliance policies and procedures to ensure that all transactions are conducted ethically, transparently, and in accordance with legal requirements.

Failing to Adapt to Market Changes:

The commercial lending landscape is constantly evolving, with shifting economic conditions, regulatory changes, and market trends. Brokers who fail to adapt to these changes risk falling behind the competition and missing out on opportunities. Stay informed about market developments, monitor industry trends, and be proactive in adjusting your strategies and tactics accordingly. Flexibility and adaptability are essential for staying ahead in the dynamic world of commercial loan brokering.

Conclusion:

Commercial loan brokering is a challenging but rewarding profession that requires diligence, expertise, and adaptability. By identifying common pitfalls such as inadequate client communication, lack of due diligence, overpromising, neglecting compliance, and failing to adapt to market changes, brokers can proactively mitigate risks and enhance their chances of success. By prioritizing transparency, integrity, and professionalism, brokers can build strong client relationships, drive positive outcomes, and thrive in the competitive landscape of commercial loan brokering.